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Responsible sourcing is a pillar of the Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.

Empowering Women



In addition to Forevermark’s commitment to integrity, which guarantees that each and every Forevermark diamond is conflict free, untreated and completely natural, the company, as part of The De Beers Group of Companies, supports the communities from which their diamonds originate through local education, healthcare and professional training programs.
The Zimele Enterprise Development Program is just one of these programs. In 2014, The De Beers Group of Companies invested in over 62 small businesses, to create more than 1,175 jobs in South Africa.

Protecting Nature’s Beauty



Respect and love for nature are deeply embedded in the heart of Forevermark. For every acre of land used for mining by Forevermark’s parent company, The De Beers Group of Companies, five acres are dedicated to the conservation of nature, building thriving ecosystems with healthy populations of native wild animals and plants.


In total, almost 444,790 acres of land around The De Beers Group of Companies’ mines are set aside for conservation. In Botswana, Jwaneng mine operates a 42,008 acre Game Park, which is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation in Botswana. Along the Diamond Route, various conservation, research and breeding programs contribute to monitor and protect wild animals. These programs include a Rhino sanctuary reserve.