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Shinola

Conceived in 2011 and brought to reality in 2013, Shinola's vision is uncompromisingly American.

While many older generations remember the dedication to quality that Shinola represented with their line of shoe polishes, that same name now stands behind the reinvigoration of American manufacturing in the city of Detroit, a city with a long and beautiful history of industry.

Conceived in 2011 and brought to reality in 2013, Shinola's vision is uncompromisingly American.

 

Watch making is widely considered to be one of the most technical and skillful crafts to master, taking many operations decades to perfect their art. Bringing this kind of manufacturing back to the Detroit is both a business and a mission - the mission to show that Americans have the skill to make even the most complex products on our home soil. Shinola represents the first watch manufacturer operating at scale in the United States in over 40 years.

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